GroundXero consists of two partner companies, BrainStorm MediaWorks and K-Roc Pictures. GroundXero exists as a conglomerate that provides services to corporates and individuals locally and abroad. The fusion of the two entities, BrainStorm and K-Roc Pictures was undertaken because of the rising demand for quality multimedia productions in the industry. The two entities pooled their assets and skills dedicating them towards one very powerful team known as GroundXero.
About BrainStorm MediaWorks
BrainStorm was founded in 2004 to provide multimedia, creativity and innovation services and has since served various industrial sectors in Zambia. BrainStorm was registered as a business name in 2007, and is in compliance with all Zambian business regulatory and statutory laws.
Currently, the company can best be described primarily as being in the business of providing creative multimedia and advertising services. BrainStorm was originally established to be an instrument for communication through creative and concept development for various programmes on both radio and television. Later, BrainStorm utilised the already existing machinery and capacity to produce high quality adverts, among other multimedia productions, both locally and abroad.
About K-Roc Pictures
K-Roc Pictures Limited was conceived, formed and incorporated in 2008. It is an independently-owned multimedia design studio. We are designers and producers who share a passion for translating a great idea into an engaging, intelligent and innovative production.
We are a multi-platform digital film and cinematography agency. We produce radio, TV and online ads, HD video production for entertainment and arts, interactive presentations, and expert multimedia production advice.
Our project teams plan, brainstorm, and experiment in order to create a product that is well designed, functional and always unique. We believe that we can positively contribute to the improvement of social awareness campaigns, the fight against HIV/AIDS, whilst improvinh advertising and marketing standards in the country.
We also believe that media outfits such as ours are vehicles for empowering young people and creating positive changes in our society.
We deliver creative content and strategy with the utmost emphasis on consistency, quality and originality. Our creative style is unique, exuberant, and thought stimulating. We appreciate the need for simplicity and believe the best ideas should be striking, simple and memorable – always permitting the end consumer to retain the intended message.
We highly value the input of our clients and are collaborative in our approach – however, we are more than capable of working with minimal supervision and often embrace grueling work schedules. While we maintain global standards of quality, we always ensure that our work resonates at a local level, assuring that it promotes the notion of Zambia being a modern and emerging cosmopolitan culture.
GroundXero possesses the first studio in Zambia to utilise a Full High Definition (HD) editing environment. Our video and production quality are comparable to Hollywood-grade cinematography, and our audio facility is completely digital and produces flawless broadcast quality sound.
In order to yield the ‘perfect shots’ from our location work, we have acquired the portable crane system, car mount system and various camera mounts. This equipment enhances both studio assignments, as well as event documentation and live media coverage.
We look at media as a 360 degree construct, as we embrace and adopt all views and angles of a project from a consumer standpoint. With this in mind, all channels for dissemination are embedded in the concept design, even in situations where modern media methods might be required to form the core of the distribution.
We not only possess the capabilities and potential to deliver on all fronts of your assignment, but we also have the creative vision and tacit knowledge of the target demographic that grants us an intimate understanding of the needs and wants of the consumer.
GroundXero is a complete multimedia production and advertising agency that specialises in the following areas:
Branding
Commercial Production
Digital Animation
Media Buying
Motion Graphics
Visual Effects
Graphic Design
Interactive Development
Marketing Strategy
Documentary and Film Production
Viral Marketing
Founders
Kenny Mumba and Kayambila Mpulamasaka have existed as GroundXero for nine years and spent the past six years legally trading as GroundXero, a joint venture between K-Roc Pictures and Brainstorm MediaWorks. In this period of time, the duo has managed to mature their portfolio, as well as their capabilitie,s to an unparalleled level in the Zambian market.
Possessing one of the best creative, production and media teams in the country, GroundXero truly embodies the epitome of Zambian entrepreneurship. With the firm’s global standards of production and true tacit knowledge of the Zambian climate and culture, GroundXero forms the foundation of the proudly Zambian owned production house.
Kenny Mumba is a qualified Camera Technician, Director, Editor and Talent Manager. His work is internationally renowned, producing multiple music videos on DSTV for over five years. He is the creator of ZNBC TV2 Variety TV Show called The ‘Kool Roc Show’ and also serves as a television presenter. He was also the Director of Photography on an HIV/ AIDS awareness TV Drama series called Love Games in 2012.
He is proficient in the use of the Canon Range of DSLR HD Equipment and has spent five years in the advertising industry. He is also a recognised member of the Young Cinematographer MTV AFRICA Consortium.
Kayambila Mpulamasaka is an experienced cinematographer, editor, 2d Animator, graphic designer and motion graphic designer. He is an all-round skilled individual whose extra ordinary talents and abilities such as voice acting, acting, comedy, performance arts, which have played a major role in his creativity and put him ahead of rivals in the industry.
He has won awards like the local National Arts Theater Association of Zambia’s Best Poet, Born and Bred Best Video Director of the year awards, and has had his work shown and screened on international media i.e. Channel O and MTV.
He is also an entrepreneur and has invested a good measure of his time in other successful businesses outside of GroundXero which is one of his biggest success stories.
Kenny Mumba and Kayambila Mpulamasaka have both dedicated their skills and abilities to foster change and re-shape multimedia production in Zambia.
Professional Staff
| No. | Name | Position | Task |
| 1. | George Cawood | Chief Quality Director | - Final Quality Consultant
- Final Edit Director
- Creative Director
- VFX artist
- Producer
- Writer
- Director
|
| 2. | Ryan Ranchhod Merian | Chief Operations Officer | - Operations Management
- Traffic Control
- Account Management
- Creative Direction
- Content Generation
- Strategy Formation
- Script Development
- Concept Development
- Graphic Design
|
| 3. | Kayambila Mpulamasaka | Chief Creative Officer | - Creative Direction
- Production Design
- Graphic Designer
- Script Writer
- Content Generation
- Strategy Formation
- Graphic Design
- Director Of Photography
- Sound Designer
- Editor
|
| 4. | Kenny Mumba | Chief ProductionOfficer | - Team Leader/Creative Direction
- Production Design
- Graphic & Art Designer
- Creative Script Development
- Director Of Photography
- Scene Director
- Sound Designer/Editor
|
| 5. | Kafula Chisenga | Art Director | - Lead Animator/Graphic Design
- Voice Talent
- Editor
|
| 6. | Mumba Chisenga | Marketing & PR | - Administration
- Marketing
- Account Management
|
| 7. | Paul Sachika | New Initiative Planner / Strategist | - Strategic Planning
- Creative Director
- Events Logistics
- ProductionMarketing
- Solution Designer
|
Support Staff
| No. | Name | Position | Task |
| 1 | Kapelembe Sikanyika | Assistant Producer | - Graphic Designer
- Events Videographer
|
| 2 | Chosa Mweemba | Professional Photographer | |
| 3 | Magnus Mando | Audio Engineer | |
| 4 | Evaristo Musonda | Head Accountant | |
