The National Institute of Marketing of Nigeria (NIMN) is the professional body for marketing professionals engaged in marketing and related fields as marketing practitioners, sales and marketing directors, customer service managers, relationship directors, media planners, channel developers, creative directors, value builders, brand builders, enterprise builders, corporate and institutional governors, transformers, marketing and mass communication experts, general managers, chief executive officers, etc.
The institute was established through Act No. 25 of 2003 which was promulgated into law on 25 July 2003 by former President, Chief Olusegun Obasanjo. Hitherto, two professional bodies, the Nigerian Marketing Association (NIMARK) and the Chartered Institute of Marketing of Nigeria (CIMN) had existed as separate professional bodies competing for membership and authority to regulate the practice of marketing profession in Nigeria. The NIMN Act effectively merged the two erstwhile independent bodies and conferred chartered status on the new professional body.
The chartered status conferred on the Institute responsibility to regulate and standardize marketing professional practice through the conduct of comprehensive examinations, training, retraining and consultancy activities geared towards ensuring that members adopt professional approach in marketing and other related areas of marketing activities. Whilst new entrants into the profession are being developed through an intensive Programme of formal learning in marketing structured courses in various institutions across the country on full and part-time bases, qualified members are being retrained to enable them adapt to the ever changing demands of marketing situations at work and society at large.
VISION
To be The Engine-room Of Value Creation For Consumer Empowerment And Society’s Development
MISSION
NIMN shall create enduring, distinctive value for all stakeholders, through the development, promotion and application of world-class marketing professionalism.
Broadly, the mandate of the Institute is to achieve among others, the following objectives:
- To promote and develop the art and science of marketing to aid formal learning and rational assessment of members.
- To promote marketing research, education and training standards.
- To establish and sustain professional codes of practice in marketing.
- To set standards of academic development and examinations for students and practitioners at all levels of Marketing and related fields.
- To organize courses and training programmes for individual to assimilate vocational and academic developments impacting on the practice of Marketing practice.
- To develop programmes of educational support and forum for exchange of ideas relating to the advancement of the practices of marketing management.
- Conduct examinations and other form of assessment for the award of certificates and membership of the institute.
- To authorise qualified individuals to use the designatory letters denoting their grades of membership.
- To promote the best practice in marketing by identifying progressive individuals, management and organisations and encouraging others in the industry to emulate such practice through a programme of recognition put in place to reward achievers.
- To promote research into the art and practice of marketing management and to assist individual and organisation in disseminating the outcome of such research work
- To publish study manuals to support individuals preparing for the examinations of the Institute.
- To publish and promote materials in order to keep members apprised of development affecting the practice of marketing education and management.
- To provide information for organisations seeking trained members desirous of employment as well as members seeking employment.
- To contribute to policy formulation at States, Industrial sectors and National level, through presentation of position papers, local and national discourse and submission of memoranda, workshops and seminars.
- To set standards of professional practice through explicit code of ethics for members of the Institute, monitor compliance and making sure that defaulters are sanctioned appropriately.
