Zambia Tourism Board


The Zambia National Tourist Board is a Statutory body charged with the responsibility of promoting Zambia as a top eco-tourism destination in Southern Africa. Our main activities include participation at select trade and consumer shows trade and media familiarisation tours and the provision of information about area’s of tourism interest in Zambia as well as investment opportunities available.

Blessed¬†with awe-inspiring natural wonders, an abundance of wildlife, huge water bodies and vast open spaces, Zambia offers unforgettable holidays exploring the real Africa. Acknowledged as one of the safest countries in the world to visit, Zambia’s welcoming people live in peace and harmony. And here, in the warm heart of Africa, you will find some of the finest Safari experiences on the planet, including face to face encounters with Nature at its most wild.

Spectacular waterways provide adrenaline-thrills or a leisurely playground of activities for all ages. Seventeen magnificent waterfalls, apart from the spectacular Victoria Falls, provide ‘cascade followers’ an adventure into the remote undeveloped rural areas where¬† a taste of village life can be experienced.

Zambia has the largest water resources in the whole of southern Africa with five massive lakes and plentiful rivers offering excellent tiger and fly fishing, canoeing safaris, houseboating holidays, first class white water rafting, kayaking and river surfing. Spectacular daily sunsets are almost guaranteed.

A wide range of hi-action activities including: Safaris deep into the wilderness; river rafting; bungi jumping into the deep gorge below the Victoria Falls; abseiling; canoeing down the Zambezi; elephant-back trails; and walking with lions.