Find Tourism and Travel partners in Canada


The contribution of travel and tourism to the Canadian economy is modest, at 4.4% of GDP in 2011. However, this represents CAD$75.7bn annually and the industry supports 926,500 jobs, including those indirectly supported, according to the World Travel and Tourism Council’s (WTTC) estimate in 2011. Many of these jobs are located in the north, Aboriginal communities and in rural areas. The figures placed Canada 164th out of 181 countries in terms of the relative contribution of the industry to the nation’s economy (WTTC 2011). Total tourism spending rose 4% on a year-on-year basis in 2010, accounting for an increase of just over $13 billion. In 2011 the country saw 16,097,000 tourist arrivals. By far the biggest source of tourist arrivals is the United States, followed by the United Kingdom, France and Germany respectively. Visitor exports generated CAD$15.7bn, constituting 2.9% of total exports. Indeed tourism is Canada’s second largest service export behind commercial services.

The great majority (98%) of the tourist industry is made up of small and medium sized businesses. These businesses commonly work with destination marketing organisations, present at municipal, provincial and national levels. The levels of government, directly or through various agencies, run many of Canada’s tourist attractions, including parks, museums, sports stadiums and convention centres. At the federal level the industry is overseen by the centralised Tourism Secretariat, part of the federal ministry Industry Canada, which aims to support a cooperative relationship between the private sector and the provincial governments of Canada, the provinces and territories with respect to tourism. The Canadian Tourism Commission is the national tourism marketer, working on promoting the country in global markets and consumer markets where there is highest potential for return on investment.

Tourism and Travel organisations in Canada
Ministry of Tourism