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There are many businesses in Fiji offering marketing, public relations and advertising services to a range of sectors. Domestic marketing and advertising firms include Webmedia, Pasifika Communications and Adz Up Media. There are also Fijian arms of multinational companies such as M&C Saatchi. These companies deliver services such as online marketing, targeted advertising for Fijian enterprises and public relations management.
Recent years have seen international firms taking on high profile campaigns in the islands. The rebranding of the islands by the Tourism Fiji Board, to commence in 2013, has seen a complex campaign developed by the New Zealand based firm ColensoBBDO. In the field of public relations, the global company Ogilvy Public Relations has been taken on as a PR agent for Tourism Fiji and for Air Pacific. Other prominent operators include the integrated advertising and public relations company JRA FIJI, which operates offices and affiliates worldwide.
The advertising industry is regulated by the Fiji Advertising Association’s Standards of Practice.
Advertising strategies on the islands incorporate radio, TV, billboards and print ads. Media on the islands involves both public and private outlets.
The private radio network Communications Fiji Limited operates multiple and multilingual stations, offering various advertising and marketing strategies. They are also responsible for selling cinema advertising Fiji-wide. Through their partnership with Vodafone Fiji, they are also working on mobile phone based promotions. The public broadcaster Fiji Broadcasting Corporation operates both public service and commercial radio stations, which can be used for advertising.
After the sale of one of the main papers, the Fiji Times, in 2010, the rival daily newspaper the Fiji Sun has benefitted from ostensibly holding a monopoly on state advertising. However, numerous businesses advertise with Fiji Times Online.