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The publishing industry in India was rated as the sixth largest in the world in 2011, and is becoming increasingly competitive. The growth of the middle classes has attracted international companies into the scene, making India the third largest English-speaking market (2011). Despite this, the proportion of local printing in English is in decline, in favour of the 24 native dialects. Major players in the country’s publishing industry include the government, which predominantly publishes textbooks; trade publishers Hachette India, and Penguin India amongst others; and academic publishers Cambridge University Press India Pvt. Ltd. and Gyan Books (P) Ltd., both of which are located in New Delhi.
According to the Global Competitiveness Report 2012–13, India is ranked 63out of 144 countries, with a score of 3.7 for its intellectual property protection. By comparison nearby country Iran is placed 112out of 144 on the list and has a score of 2.9.
Hindi is the national language in India and is spoken by 30% of the population, mostly in the country’s northern regions. The country’s literacy rate has risen in the past decade to 74.4% (2011). The Association of Publishers in India, which represents foreign publishers in India, reflects the globalised nature of the Indian printing market. India has hundreds of universities which are situated across the country. The Indian government predicts that 30% of India’s young population will be in attendance at university by 2025, placing the country on par with many Western countries. The student population was 12 million in 2011. The Indian Institute of Technology, Bombay, is listed in the top 350 educational institutions according the Times Higher Education World University Rankings 2011-12. Due to the emphasis on higher education, India creates a well-established market for educational publishers in particular. The New Delhi World Book Fair has been held for the past 40 years and has become a well-established event in the publishing calendar. The event is organised by the National Book Trust, India, an apex body of the Indian Government, and India Trade Promotion Organisation (ITPO), Ministry of Commerce for promoting the country’s external trade.
Some of India’s main printing houses include Jaipur Printers which was established in 1948 and specialises in printing books, magazines, catalogues, brochures, journals and newsletters and corporate stationery. International Print-O-Pac Limited offer paperboard printing and packaging solutions and deal with multiple exports to North America and Europe.
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