Find Advertising, Marketing and PR expertise in Jamaica

There are numerous advertising firms in Jamaica, showing that the sector is large enough to support several specialised firms and the outsourcing of both marketing and advertising services. PR services tend to be in-house although some PR and communications firms do exist.

Professional training courses are available in the country in both higher education establishments such as the University of Technology, Jamaica as well as less formal independent courses. The Public Relations Society of Jamaica is the principal industry body operating in the PR sector and the Advertising Agencies Association of Jamaica is the main industry body for advertisers in the country.

In 2008, two of the country’s biggest outdoor advertising firms were merged to form National Outdoor Advertising Ltd (NOA). At the time the outdoor advertising sector accounted for 10% of all advertising business and the takeover and merger made NOA a key player in the industry. Prominent advertising firms and winners of the 2012 Advertisers Appreciation Award include Prism Communications Ltd and a leading marketing firm, The Marketing Counsellors Ltd.

In terms of supply and demand indicators, Jamaican marketers offer a service which is broadly in line with world averages according to the World Economic Forum Global Competitiveness Report (2012-2013). For extent of marketing, Jamaica scores 4.1 out of a possible 7, the same as the world mean of 4.1 which places it 68th out of 155 countries worldwide. This shows that advertisers and marketers in Jamaica use moderately sophisticated marketing tools and techniques. In terms of extent of market dominance which shows the extent to which corporate activity is dominated by a small number of large firms with a high score of 7 indicating that it is spread among many firms, Jamaica scores 3.9, just above the world mean of 3.8 and in 52nd position out of 155 countries. This moderate level of competition and sophistication of advertising techniques is reflected in demand in the Jamaican market; buyers place almost equal emphasis on price and product performance. Jamaica scores 3.3 for buyer sophistication, slightly below the world average of 3.5 and in 85th place.

Advertising, Marketing and PR organisations in Jamaica
20 Twenty Strategies Consulting
Advance Outdoor Advertising
Advertising & Marketing Jamaica Ltd
Anbell Media Ltd
Artistic Solutions Ltd
Brodber Evon Marketing Co. Ltd
CGR Communications Ltd
Communications & Business Solutions Ltd
Designs & Displays Ltd
Diaz Advertising Services Ltd
EWA Communication Ltd
FW & Associates Ltd
Grimax Advertising Ltd
Hyltons Ltd
Illuminarte Communications Ltd
Integrated Marketing Ltd
Island Signs Outdoor Advertising Ltd
Jackson Advertising Ltd
Jamaica Advertising Productions
Laribo Marketing & Consultants Ltd
Level Vibes Promotions
MacMillan Advertising Ltd
Marketing Plus Communications Limited
Mediamix Ltd
National Outdoor Advertising Ltd
OGM Integrated Communications Ltd
PKC Advertising Ltd
Prism Communications Ltd
Quantum Communications International Ltd
Rosic Advertising
Stratcom Marketing Services Ltd
Synergy Communications
Virgen Advertising Ltd