Overview
The World Travel and Tourism Council (WTTC) estimate that in 2011 the total contribution of travel and tourism was 20.3% of Namibia’s GDP. This was set to rise by 8.3% over the coming decade (2011). The WTTC ranks Namibia 30th out of 181 countries worldwide in terms of the relative contribution of tourism to the economy, above the world average (2011). The industry supports 27.1% of total employment, which was also forecast to rise, meaning that in 2022 an estimated 120,000 people will be employed in the sector. Visitor exports generated around 9.9% of total exports in 2011 which was set to rise to 11.4% by 2022. In 2010 Namibia received 984,000 visitors.
Investment
Tourism is regularly touted as the fastest growing economic sector in Namibia. The country receives a sizeable number of tourists from South Africa and the European Union, most significantly from Germany, which has a close historical relationship with the country. Namibia Tourism Board (NTB) is responsible for promoting the country’s tourism industry abroad. Ecotourism and voluntourism are fast developing elements of the tourism industry as many visitors wish to experience the wildlife, safari and cultural tourist attractions available in a sustainable way. Hunting is available in Namibia and the tourism board points out the strict conservation framework which informs the industry. Bow hunting as well as more common firearms hunting are promoted by the board. Wellness and spas is a growing sector which appeals to a wide range of visitors, as do the many active pursuits based around various landscapes such as the world-famous Kalahari Desert.
In 2011 investment in travel and tourism was NAD2,474.0mn, constituting 10.7% of total investment. This was expected to rise by 8.8% in 2012, and then continue to rise by 5.2% pa over the following ten years, reaching NAD4,479.1mn by 2022.
