Find Tourism and Travel partners in New Zealand
The World Travel and Tourism Council estimate that in 2011 tourism accounted for 14.5% of total contribution to New Zealand’s GDP. This was expected to rise by 2.6% per annum over the next decade (2011). As a result, the WTTC ranks New Zealand 49th out of 181 countries in terms of the relative contribution of tourism to the economy, 0.5% above the world average. The tourism industry is a major employer with 16.9% of people employed directly and indirectly by the sector. Visitor exports generated 13.3% of total exports in 2011 (WTTC estimate). This is expected to grow to 13.5% by 2022.
Tourism New Zealand is a crown entity (public agency) responsible for marketing New Zealand as a tourist destination. It owns and runs the 100% Pure New Zealand brand and collaborates with national and offshore tourism bodies. The Tourism Industry Association New Zealand represents around 2,000 tourism businesses. Other industry bodies include the New Zealand Hotel Council, the Travel Agents Association and the Inbound Tour Operators Council. Site-seeing and adventure are dominant themes of the industry. New Zealand offers a range of activities in a well developed tourism industry. Much of the Lord of the Rings film trilogy was filmed on location in the country and this is promoted as a tourist attraction. Cultural tourism is an important cornerstone of New Zealand’s tourist industry with Maori culture and modern arts culture playing important roles in the country’s cultural makeup. Other attractions include active holidays based on walking, hiking and skiing, and water activities including kayaking and whale watching. There is much to attract lovers of wildlife including the kiwi, the country’s national bird, alongside penguins, dolphins and seals. Ecotourism is an established but growing industry. Wine is one of New Zealand’s most famous exports and is an attraction in itself.
Investment in the travel and tourism industry in 2011 was NZD2.2bn, constituting 5.3% of total investment. This was expected to rise by 4.1% in 2012, and then continue to rise by 3% pa over the following ten years, reaching NZD3.1bn by 2022.
|Tourism and Travel organisations in New Zealand|
|The Travel Agents Association of New Zealand||