Find Advertising, Marketing and PR expertise in Saint Lucia
- Industry media
Most of Saint Lucia’s large advertising, marketing and PR companies are based in Castries. Marketing and PR is often practised in-house although these services are also commonly outsourced to specialised firms.
Saint Lucia has a free press, and much of the population have access to newspapers, magazines and the internet. Thus there is a well-established market for advertising, marketing and PR to be well-received and profitable. Although there is no formal marketing, advertising or PR course available in the country, it is possible to follow online courses run by international universities and the University of the West Indies offers a course on events management at the Saint Lucia campus.
Major industry bodies include the Caribbean Advertising Specialities Association (CASA), which was founded in 1989 and the Caribbean Advertising Federation which is the first non-American member of the American Advertising Federation.
Advertising firms on the island include Creative Concepts Limited, David Samuels Promotions and Video Productions, and Lonsdale Saatchi and Saatchi Advertising Ltd, which is a regional affiliate of Saatchi and Saatchi Worldwide.
Both national and regional marketing companies serve the market examples include Accela Marketing and Abovegroup Ogilvy (part of the worldwide WPP group of companies) in Trinidad and Tobago.
PR firms in Saint Lucia such as Orange Media Group Inc and Right Angle Imaging Inc cover many services including corporate communications, social marketing, publications, communication training, conferences and events, and website creation.
A wide range of advertising, marketing and PR media is available in Saint Lucia including print media, broadcast media and event management. There are over ten commercial television channels in Saint Lucia including an internet television channel. Some advertising firms offer the opportunity for integrated advertising strategies across a range of media.
Outdoor advertising in the form of billboards and posters as well as advertising on vehicles and public structures are widely available.