Marketing Society of Kenya
MSK started as the Advertising Society of Kenya in 1962. It became the Marketing Society of Kenya in 1968. It is Kenya’s umbrella body for marketers .
HISTORY
MSK started as the advertising society of Kenya in 1962. It became the Marketing Society of Kenya in 1968. The first chairperson was Nigel Crouch, then the MD of Cadbury Schweppes.
OBJECTIVE
The Society’s main objectives are to develop acknowledge and practice of marketing, to provide services to members and offer a platform for self regulation for practicing marketers.
VISION
To make marketing the force behind business in Kenya and beyond.
MISSION
To continually promote professional marketing standards, establish a practitioner code of ethics, and provide interactive fore for marketers.
CORE VALUES
* | Non discrimination |
* | Integrity |
* | Professionalism |
* | Fairness |
* | Corporate social responsibility |