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The native advertising, marketing and PR industries in Kiribati are mostly confined to the government, such as the state-run National Tourism Office. Like many developing and low-income economies, Kiribati has to rely on contracting foreign advertising, marketing and PR firms, due to the lack of a developed native industry. The Kiribati Ministry of Labour and Human Resource Development has in the past toured New Zealand and Australia in order to court marketing firms to help market and brand the nation, in order to help to attract FDI.
The Kiribati Online Community Network has introduced advertising space for businesses, targeted towards their network of I-Kiribati on the islands and around the world. Businesses from the islands also advertise online on the New Zealand based news website The Kiribati Independent.