disagree. However, neutral figures were not reflected because the percentages were insignificant. Results General data As shown in Figures 1, 2 and 3, respondents were evenly distributed between urban, peri-urban and rural; the majority of the respondents were male; and the majority of the respondents were aged between 18 and 30 years. As shown in Figures 4, 5 and 6, the majority of respondents had basic phones and earned below USh100,000 per annum (US$1 = USh2,650). Many of the respondents were educated to diploma level or above. Encouraging mobile phone use This section presents results on the extent to which use of persuasion and acceptance design principles in m-voting would influence voters’ desire to use their mobile phones to vote. All results shown here are for respondents who initially said they would not be happy to participate in m-voting. The survey explored whether respondents could be encouraged to use their mobile phones to vote if rewards, such as air time or free SMS services, were offered. The results found that just 22 per cent of the respondents who were not in favour of using their mobile phones for voting said that they would be encouraged to do so if offered some kind of incentive. The study also explored whether the respondents would be encouraged to use their mobile phones for voting based on previous use of other mobile phone services, such as mobile banking and games. A relatively significant percentage (30 per cent) of the respondents who did not agree to use their mobile phones for voting said that would be encouraged to do so had they been previously successful in using other mobile phone services. The study explored whether the respondents would be encouraged to use their mobile phones to vote if the process was tailored to their needs, interests, language, personality, usage context and other personal factors particular to the respondent. The results found that 26 per cent of the respondents who were not in favour of using their mobile phones to vote agreed that they would be encouraged to do so if the voting process was customised. Statement Four of our questionnaire explored the principle of social and political learning, that is, whether the respondents would be encouraged to m-vote if they knew that their chosen party leader, friends or party members were also voting using their mobile phones. Some 32 per cent of the respondents indicated that they would be encouraged to vote if there was an indication that such influential figures in their lives were voting using their mobile phones as well. The study also explored the effect of voting reminders on m-voting habits, looking specifically at whether the respondents would be encouraged to use their mobile phones for voting if they were politely reminded to do so at certain times. Twenty per cent of respondents indicated that they would be encouraged to use their mobile phones for voting if such a service was provided. D emo c r a c y a n d t h e r u l e o f l aw Figure 1: Place of interview Figure 2: Gender of respondents Figure 3: Age of respondents Figure 4: Mobile phone owned Figure 5: Education attained Figure 6: Income level of respondents Commonwealth Governance Handbook 2014/15 26 Area Frequency (%) Rural 260 (33.3) Peri-urban 250 (31.2) Urban 276 (35.5) Gender Frequency (%) Male 442 (56.6) Female 344 (43.4) Age (years) Frequency (%) 18–30 408 (52.1) 31–40 183 (23.3) 41–50 106 (13.6) 51–60 48 (6) 60+ 39 (5) Mobile phone type Frequency (%) Basic phone 709 (91) High end 77 (9) Total 786 (100) Education level Frequency (%) None 61 (7.4) Primary 172 (22.1) O-Level/secondary 181 (23.2) A-Level/advanced 133 (16.8) Diploma and above 236 (30.5) Income level (USh) Frequency (%) 0–99,999 423 (55.3) 100,000–299,999 177 (22.7) 300,000–599,999 112 (14.2) 600,000–1.29 million 51 (6) 1.3 million–1.79 million 12 (0.9) 1.8 million+ 11 (0.9)
CEP template 2012
To see the actual publication please follow the link above