Find Tourism and Travel partners in Singapore

Overview

The World Travel and Tourism Council (WTTC) estimated that travel and tourism contribute 10.6% to Singapore’s total GDP (2011). As a result of this, the WTTC ranked Singapore 76th out of 181 countries in terms of the relative contribution of tourism to the economy, only 3.4% below the world average. The sector supports 8.6% of total employment which is set to rise over the next decade, meaning that by 2022 an estimated 320, 000 people will be employed directly and indirectly by the sector. Visitor exports generated 3.3% of total exports in 2011 which is forecast to fall in the short term but grow by 2.7% per annum to 2022 (WTTC). In 2010 Singapore received over 9.1 million tourists.

Investment

Business and Singaporean culture are major draws for visitors. The Singapore Tourism Board (STB) aims to ensure that tourism remains a key economic pillar through long-term strategic planning in partnership with the public and private-sector stakeholders. The focus of Singapore’s tourism marketing is on cultural tourism, entertainment and shopping. The board also advertises wildlife tours, mainly in specially created areas such as landscaped gardens and zoos, as well as promoting child friendly tourism and an alternative Christmas destination. Singapore attracts visitors from around the world and the board suggests many ways to travel to the country, including driving from nearby Asian cities. Travel and tourism infrastructure is highly developed.

In 2011 investment in the travel and tourism industry was SGD16.4bn, constituting 20.2% of total investment. This was expected to rise by 9.4% in 2012, and then continue to rise by 8.3% pa over the following ten years, reaching SGD39.9bn by 2022.