Goman is the go-to premium creative agency that offers cutting edge marketing communications services to start ups and high-end organisations and businesses in Africa!
Whether we are complementing clients’ efforts to communicate a cause or ensuring that a client’s product reaches the intended market, we pride ourselves in offering workable solutions that yield tangible results.
We offer bespoke services in market research, creative services, digital advertising and media planning and buying.
Goman is more than just a creative hub; it is a way of life that promotes effective communication as a means to inculcate a positive mindset and social outlook in life and business to further the African renaissance!
Our approach
We know that consumers are spoilt with choice – product is no longer the differentiator on the market. All sectors of the market are offering just about the same product in a different wrapper!
So how does the advertiser cut through the clutter? How do you identify the right answer when sometimes, the question isn’t even clear? Indeed, how do you ensure that what is said is the same as what is heard?
It’s about time that you understood that advertising and marketing communication is a social science and that it has to be approached as such. We now have to be clinical in our approach!
Our clients
- CSH – USAID
- Unicef
- Parmalat Zambia
- Meanwood General
- COMACO
- Znbs
- Media x
- PIA
Our services
Market research – diagnosis comes before treatment
Market Research should be the basis of every marketing communications activity. David Ogilvy once said that advertisers who ignore market research are like army generals who ignore decodes of enemy signals. Goman market research helps clients organise their communication from an informed standpoint through customer profiling, consumer behaviour, product pre-tests, audience ratings and baseline surveys.
Creative services – simplicity is the ultimate sophistication
We are preferred by strong brands because if there is anything we know, it is how to devise clear expressions that drive the message across effectively. While few endeavour to offer artworks and designs that are beyond the ordinary, we always do so in a manner that motivates the audience towards a particular action.
Digital marketing – no one understands smoke signals anymore
We are helping various clients realise the power of the web. Today, far more people are discovering the power and convenience of the internet as a communication aid to their business. This medium offers far reaching comparative advantages in direct marketing over other mediums.
Through your Twitter, Facebook, Flickr pages your brand can become part of a lifestyle and thereby part of people’s lives. This lets you reach out to people in more direct and unique ways.
After all, no one understands smoke signals anymore.
Media planning and buying – what’s the point in talking when no one is listening?
Month in month out, advertisers spend millions on media buying and because budgets are getting tighter, results are constantly being demanded. Without guidance, media buying in this market can be a maze as well as a drop in the ocean.
Now more than ever before audiences are distracted by gadgets, a variety of TV and radio channels, and various other means through which they can absorb information.
How do you ensure that your messages reach your market? Placement is all about positioning and we are masters at it!
Goman Advertising is an effective and compact organisation whose structure speaks volumes about its determination to service clients effectively while running in a cost-efficient manner. The organisation places high emphasis on a fine blend of experience and technical ability to perform to clients’ expectations.
Goman is headed by a fellow of the Zambia Institute of Marketing and an established figure in advertising, having practiced for well over 30 years. As CEO and Chairman of the organisation, Norman C. Muntemba is keen on imparting key insights of marketing communications to his team and does well to pay attention to the ever changing currents and trends in creative solutions and communication.
The Goman Advertising CEO is flanked by two energetic and able Executives: Mingeli Palata and Chisebuka Muntemba. The two are split between client services and business strategy, and administration and special projects.
While Chisebuka oversees the organisation’s administration through a gifted personnel comprising accountants, an office manager and human resource specialists, Mingeli leads a team of account managers, creative and art directors, multimedia developers and copywriters.
You can contact Goman by filling out the form on the right-hand side of this page, or through the information listed below.
Email: info@goman.co.zm
Address: Block 1, Trinity Park, Alick Nkhata Rd, Lusaka, Zambia.
