Find Advertising, Marketing and PR expertise in Kenya

The advertising industry in Kenya is rapidly developing and continues to attract both local and international players. The multi-billion sector has seen exponential growth in the five years up to 2012. Local advertising spend was estimated to be KSh 20 billion in 2008, which by 2011 had risen to KSh 65.4 billion, exclusive of online and outdoor advertising. According to trend analysts, the political sector has the highest ad spend.

As part of the keen international interest, the country has seen the arrival of French-based Havas Media International, South African media group, Carat and, in 2012, the American agency TBWA. The African-wide marketing services group Scangroup continues to occupy the greatest proportion of work in relation to advertising agencies, 70% in 2011.

Media Edge Interactive, the advertising branch of the indigenous integrated marketing house, and BluePrint Marketing, an Ogilvy Kenya subsidiary, were the latest companies to be formally admitted to the Advertising Practitioners Association (APA) membership roll. The APA is the umbrella organisation which enforces advertising standards through adherence to a code of conduct and advocates for professionalism among its members. Agencies must meet APA’s standards in relation to financial operations, professional management and ethical operating standards in order to attain recognition. Media Edge and BluePrint Marketing were admitted to the Association as part of its aim to open up membership to specialist agencies, raising the number of member agencies to 15.

The Public Relations Society of Kenya represents the industry in the country and has affiliations to regional, continental and global PR bodies. It aims to promote the industry in the country to adhere to global standards of professionalisation.

The World Economic Forum’s Global Competitiveness Report (2012-13) places Kenya 86th out of 144 countries in relation to the extent of marketing. It was given a value of  3.8 out of 7, below the world mean of 4.1, indicating that companies use of sophisticated marketing tools and techniques is not yet extensive. This was reflected in terms of the buyer sophistication indicator, once again placing 86th, with a score of 3.3 out of 7. Coming just below the world mean of 3.5, this suggests that buyers are less likely to make purchasing decisions based on a sophisticated analysis of performance attributes, than based solely on price.

Advertising, Marketing and PR organisations in Kenya
4x4 Kenya
Acacia Media Services
Access Leo Burnett Ltd
Ace Communications Ltd
Advertisement Diary Ltd, The
African Influence Ltd
Alliance Media Kenya Ltd
Ayton Young & Rubicam Ltd (Y&R)
Blueprint Marketing Ltd
Brainwave Communications Ltd
Brand Savvy Ltd
Catapult Brand Consulting Ltd
Century Advertising Ltd
Corporate Exposure Ltd
Design Core, The
Exp Momentum Ltd
Gadman Advertising Ltd
Gap Marketing Ltd
Horizons Media Network
Kenwide Media Ltd
Lachan Advertising Agency
Marketing Society of Kenya
Massawa Multi Level Marketing Co. Ltd
Media Network Communications International Ltd
Mehmood Neky Graphic Design Ltd
Monier 2000 Ltd
Neatwork Marketing Systems
Oakland Media Services Ltd
Ogilvy East Africa Ltd
Ogilvy PR Kenya
RedSky Ltd
ScanGroup Ltd
Sisons Ltd
Sokerwa Marketing Ltd
Square Gold PR & Marketing
Unique Images
Victory Marketing & General Services
Wedmon Marketing Consultants